Higiene

The branding and visual identity project for Higiene, a dental hygienist's personal brand, was designed to create a cohesive and professional image reflecting her mission and values. The main goal was to emphasize the importance of preventive care in oral health and to raise awareness about proper hygiene practices. The project aimed to reach a broad audience and inspire them to consciously care for their smiles.

The foundation of the branding project is the logo, which incorporates the shape of teeth in the form of a crystal. This symbolic design represents both the precision and gentleness of the hygienist’s work, as well as the natural beauty of healthy teeth. The logo symbolizes cleanliness, radiance, and health, perfectly aligning with the brand’s mission.

The project features a muted color palette associated with cleanliness, calmness, and professionalism. Dominated by light shades of blue, beige, and cream, the palette creates a harmonious and visually appealing composition. It is complemented by accents in yellow and brown, adding energy and vibrancy to the design. This color scheme supports the message of health and hygiene while presenting a friendly and aesthetically pleasing brand image.

A clear yet approachable typography ensures readability and consistency in communication. Additionally, minimalist graphics and illustrations related to dental themes enhance the educational message. These elements convey information about oral hygiene and prevention in a simple and understandable way. The cohesive brand image fosters recognition and trust among patients. This project supports building a strong personal brand and reaching a wide audience interested in consciously maintaining their oral health.